However, as soon as the company grew, the same bottleneck problems started to surface. When the company started as a local app, serving customers in San Francisco with just a few key features, the traditional CMS was doing its job in a rather acceptable manner. However as Amazon grew, its CMS’s shortcomings became all too obvious: deployments took too long, multiple content silos and huge databases were hard to maintain without dropping the quality, each new feature required immense team effort to implement and the users were experiencing longer response times. For example, in Amazon’s early days, when the eCommerce giant was simply an online bookstore, its traditional content management approach was capable of answering its needs as a small company. Some of the industry leaders such as Amazon, Netflix and Uber realised the problem with the traditional CMSs and adopted a new strategy.
One more and conversion hits 29 per cent and keeps on lessening as load times become greater. Bump that up another second, and it becomes 34 per cent. At one second, there is a 40 per cent conversion rate. In fact, research demonstrates that for every additional second your site takes to load, response rates (people buying from you or leaving an inquiry) drop. As consumers become increasingly time-poor and attention spans decrease, pages that don’t load immediately can mean that a customer will refuse to purchase from your website. Additionally, their old architecture was not responding well to increasing modern demands. The traditional CMSs and their pre-built templates were falling short in offering a unique brand story and a customisable customer journey. However, the exponential growth of eCommerce in a short time suddenly shed light on the ever-growing shortcomings of the usual CMSs. Back then, there was no need for a CMS that would specifically address the issues of eCommerce, as the market, in general, was much smaller. In the earlier days of the internet when eCommerce was still in its infancy, an online business usually meant maintaining a single website as a storefront. Content management systems (CMS) that were created years ago cannot meet the needs of today’s consumers, no matter how ‘cutting edge’ they were at the time. More often than not, these eCommerce CX shortcomings can be attributed to online retailers’ reliance on traditional methods of content management. Clunky CMS: The legacy you want to leave behind
And consistently creating delightful experiences at every interaction is no longer a luxury but a fundamental requirement.
In today’s rapidly evolving digital landscape, delivering a seamless and personalised customer journey across every touchpoint has become a critical necessity. The pressure is on eCommerce retailers to meet ever-changing consumer expectations. 5 Ways to Future Proof your eCommerce Successīy Marcus Paterson, Sales Director APAC, Storyblok
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